If your business is already on Facebook, Twitter and has its own website, then you might want to consider starting a blog. Blogs are a great source of information, especially for small and home businesses and can be easily integrated into your current marketing measures. Having a business blog is an effective, inexpensive way to bring new customers to your business and to get in touch with them on a personal level.  Continue reading

Promotional items can be found everywhere: at almost every event items imprinted with the owner are exchanged. But what should you consider if you decide to use promotional items? The possibilities are endless, because almost everything can be embellished with a company's logo, but the goal is always the same: To anchor your brand in your potential clients' conscious. But what is the right promotional item?  Continue reading

The U.S. Chamber of Commerce will soon be hosting its annual event, America's Small Business Summit. This event unites small business owners, managers, and entrepreneurs from across the country to learn, network, and discuss common legislative and management concerns. If you're interested in going, be sure to register soon, as the summit begins next week!  Continue reading

Businesses face liabilities every day. Some professions, i.e. sky-diving instructor or daycare owner, are typically associated with risk, whereas others, especially those in the virtual world, are not, leading many to believe that nothing could happen to them. No way! However, you never know when a disgruntled client could send a liability lawsuit your way. As a small business owner, you should protect yourself from these dangers.  Continue reading